Steve BlankEntrepreneur and customer-development author
Biodesign: The Process of Innovating Medical Technologies is a must have.
Evidence details
Books for StartupsBlank recommends Biodesign for medical-device startups and notes its customer-discovery process.
The quote is taken word for word from the source.
Steve Blank · accessed 2026-06-21 · accessed 2026-06-21
Official source · Official startup reading list
Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.
