Blue Ocean Strategy

by W. Chan Kim and Renee Mauborgne · 2005

A strategy book about creating uncontested market space rather than competing in crowded markets.

Recommended by 1 person

Why this author is included

W. Chan Kim · Book author

Renee Mauborgne · Book author

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Who recommends it

1 person has recommended Blue Ocean Strategy. Each entry links to the source.

Steve BlankEntrepreneur and customer-development author

Blue Ocean Strategy is a great way to look at what I've called market type.

Recommended · Exact quote Source: Steve Blank

Evidence details

Books for Startups

Blank includes Blue Ocean Strategy in the Must Read Books section.

The quote is taken word for word from the source.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Official source · Official startup reading list

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

About the author

What the author has done, shown separately from who recommends the book.

W. Chan KimBook author

Author credited for a Steve Blank Books for Startups catalog title.

Renee MauborgneBook author

Author credited for a Steve Blank Books for Startups catalog title.

Blue Ocean Strategy

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About the author

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