Business Model Generation

by Alexander Osterwalder and Yves Pigneur · 2010

A visual handbook for designing, testing, and communicating business models.

Recommended by 1 person

Why this author is included

Alexander Osterwalder · Book author

Yves Pigneur · Book author

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Who recommends it

1 person has recommended Business Model Generation. Each entry links to the source.

Steve BlankEntrepreneur and customer-development author

Make sure this one is on your shelf.

Strongly recommended · Exact quote Source: Steve Blank

Evidence details

Books for Startups

Blank says Business Model Generation helps founders answer the business-model question intelligently and precisely.

The quote is taken word for word from the source.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Official source · Official startup reading list

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

About the author

What the author has done, shown separately from who recommends the book.

Alexander OsterwalderBook author

Author credited for a Steve Blank Books for Startups catalog title.

Yves PigneurBook author

Author credited for a Steve Blank Books for Startups catalog title.

Business Model Generation

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