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Creativity, Inc.

by Ed Catmull and Amy Wallace · 2014

Ed Catmull's account of building and protecting creative culture at Pixar.

Mentioned by 2 people

Why this author is included

Ed Catmull · Pixar co-founder

Amy Wallace · Writer

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Who mentioned it

2 people have mentioned or cited Creativity, Inc., without directly recommending it.

Mark Zuckerberg at Facebook F8 in 2019 Mark ZuckerbergCo-founder and CEO, Meta

I love reading first-hand accounts about how people build great companies like Pixar and nurture innovation and creativity.

Cited · Wording not verified Source: Business Insider
Evidence details Why Mark Zuckerberg thinks everyone can learn something from Pixar

Business Insider reported Zuckerberg's fifth A Year of Books pick and quoted his Facebook explanation for choosing Creativity, Inc.

This text documents what the source says, but it is not verified as a word-for-word quote.

Business Insider · 2015-03-03 · accessed 2026-06-20

Article · Reported Facebook book club selection

Business Insider reported that Zuckerberg chose Creativity, Inc. for A Year of Books and quoted his personal Facebook explanation.

Demis Hassabis at the Royal Society Demis HassabisCo-founder & CEO, Google DeepMind

Public indexes report Hassabis calling Creativity, Inc. a brilliant book about Pixar.

Cited · Wording not verified Source: YouTube
Evidence details Demis Hassabis interview mentioning Creativity, Inc.

Timestamped YouTube source retained as a citation lead; not counted as a direct recommendation until the primary transcript is verified.

This text documents what the source says, but it is not verified as a word-for-word quote.

YouTube · timestamp 19:20 · accessed 2026-06-21

Video · YouTube interview clip

Timestamped YouTube URL recovered from Most Recommended Books. Quote text is not treated as exact because it was not directly extracted from the primary transcript in this pass.

About the author

What the author has done, shown separately from who recommends the book.

Ed CatmullPixar co-founder

Computer graphics pioneer, Pixar co-founder, and co-author of Creativity, Inc.

Amy WallaceWriter

Co-author of Creativity, Inc.

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