From The Greats placeholder

Startups Marketing Technology

Crossing the Chasm

by Geoffrey A. Moore · 1991

A technology-marketing classic about moving from early adopters to mainstream customers.

Recommended by 5 people

Why this author is included

Geoffrey A. Moore · Book author

AmazonAffiliate disclosure: We may earn a commission when you buy through some links. Recommendations are included because of the source, not because of the retailer. Details

Who recommends it

5 people have recommended Crossing the Chasm. Each entry links to the source.

Steve BlankEntrepreneur and customer-development author

Crossing the Chasm made me understand that there are repeatable patterns in early stage companies.

Recommended · Exact quote Source: Steve Blank

Evidence details

Books for Startups

Blank includes Crossing the Chasm in the Must Read Books section.

The quote is taken word for word from the source.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Official source · Official startup reading list

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

Drew HoustonCo-founder & CEO, Dropbox

there's a book called Crossing the Chasm, which is another classic.

Recommended · Exact quote Source: Tim Ferriss

Evidence details

The Tim Ferriss Show Transcripts: Drew Houston

Houston named Crossing the Chasm alongside The Innovator's Dilemma while discussing instrumental startup and technology-marketing books.

The quote is taken word for word from the source.

Tim Ferriss · 2018-08-29 · accessed 2026-06-23

Transcript · Podcast transcript

Houston identifies Crossing the Chasm as another classic after naming The Innovator's Dilemma as instrumental.

Tony FadellProduct builder and founder; creator of the iPod and iPhone; founder, Nest Labs

The transcribed Reading List includes Crossing the Chasm among the books and articles Tony Fadell says helped him, his friends, and mentors.

Recommended · Wording not verified Source: Lanre Dahunsi

Evidence details

Tony Fadell's Reading List

The title appears in the Reading List section attributed to Fadell in Build; the source is a secondary transcription rather than a verbatim excerpt for this individual list item.

This text documents what the source says, but it is not verified as a word-for-word quote.

Lanre Dahunsi · 2022-06-07 · accessed 2026-08-10

Article · Secondary transcription of book reading list

This page transcribes the Reading List section from Tony Fadell's Build and introduces it as a list of books and articles that helped Fadell, his friends, and mentors. Google Books independently identifies a Reading List section in Build.

Andrew ChenFormer Uber Rider Growth leader; technology investor

Andrew Chen includes Crossing the Chasm in his explicitly recommended list of classic books for technology products and businesses.

Recommended · Wording not verified Source: Andrew Chen

Evidence details

Ten classic books that define tech

Conservative paraphrase of the recommender’s own positive reading selection; no exact quote asserted.

This text documents what the source says, but it is not verified as a word-for-word quote.

Andrew Chen · undated · accessed 2026-10-01

Article · Personal recommended classics list

Own page explicitly introduces recommended classics and lists this title; visible publication date unavailable, retained undated. Explicitly excluded newer books are not imported.

Dharmesh ShahHubSpot co-founder and CTO

Shah explicitly urges software-business readers who have not read Crossing the Chasm to get it.

Recommended · Wording not verified Source: Dharmesh Shah

Evidence details

Dharmesh Speaking At Business of Software: Why You Should Go Anyways

Original conference post recommends the book separately from the speaker invitation. No preferred edition is asserted.

This text documents what the source says, but it is not verified as a word-for-word quote.

Dharmesh Shah · 2009-07-13 · accessed 2026-10-01

Article · Own written recommendation

Own dated post includes an explicit instruction to readers about this book. Separate original event from 2007, not a copy of the same reading list.

About the author

What the author has done, shown separately from who recommends the book.

Geoffrey A. MooreBook author

Author credited for a Steve Blank Books for Startups catalog title.

Crossing the Chasm

Who recommends it

About the author

Continue exploring