Influence

by Robert B. Cialdini · 1984

A practical framework for understanding persuasion, compliance, and human decision-making.

Recommended by 1 person

Why this author is included

Robert B. Cialdini · Persuasion researcher

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Who recommends it

1 person has recommended Influence. Each entry links to the source.

Charlie MungerInvestor, Berkshire Hathaway

I immediately sent copies of Cialdini's book to all my children.

Recommended · Exact quote Source: Stripe Press

Evidence details

Poor Charlie's Almanack

In the Psychology of Human Misjudgment talk collected in Poor Charlie's Almanack, Munger described learning from Robert Cialdini's Influence and sending copies to his children.

The quote is taken word for word from the source.

Stripe Press · 2005; web edition 2023 · accessed 2026-06-21

Book · Book passage

Stripe Press web edition of Poor Charlie's Almanack includes the Psychology of Human Misjudgment passage where Munger says he learned from Cialdini's Influence and sent copies to all his children.

About the author

What the author has done, shown separately from who recommends the book.

Robert B. CialdiniPersuasion researcher

Psychologist known for research on influence, persuasion, and compliance.

Influence

Who recommends it

About the author

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