Marketing High Technology

by William H. Davidow · 1986

A technology-marketing book that introduced whole-product and mainstream-customer ideas to many readers.

Recommended by 1 person

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William H. Davidow · Book author

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Who recommends it

1 person has recommended Marketing High Technology. Each entry links to the source.

Steve BlankEntrepreneur and customer-development author

Steve Blank says Marketing High Technology introduced him to whole-product and mainstream-customer ideas.

Recommended · Wording not verified Source: Steve Blank

Evidence details

Books for Startups

Blank lists Davidow's technology-marketing book in the strategy section.

This text documents what the source says, but it is not verified as a word-for-word quote.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Official source · Official startup reading list

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

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William H. DavidowBook author

Author credited for a Steve Blank Books for Startups catalog title.

Marketing High Technology

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