Who recommends it

1 person has recommended Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It. Each entry links to the source.

Derrick ReimerSavvyCal founder and Drip technical cofounder

Included in his own reading list for founders.

Recommended · Wording not verified Source: Derrick Reimer

Evidence details

Books For Founders

His own list introduces influential books from his founder journey for readers to find useful. Undated and unranked; no edition preference asserted.

This text documents what the source says, but it is not verified as a word-for-word quote.

Derrick Reimer · undated · accessed 2026-10-01

Reading list · Own reading list

Original authored reader-facing list, not a third-party collection; each title directly named.

Recommended for founders working on product positioning.

Recommended · Wording not verified Source: Startups for the Rest of Us

Evidence details

Episode 666: Books for SaaS Founders

Conditional recommendation in his named interview turn: useful when actively working on positioning, within a just-in-time approach to learning. Not a direction that every founder read it immediately.

This text documents what the source says, but it is not verified as a word-for-word quote.

Startups for the Rest of Us · 2023-06-20 · accessed 2026-10-01

Podcast · Original host-published transcript

Named Derrick speaker attribution inspected separately from cohost Rob Walling’s selections. Published June20, recorded June7. No audio corroboration or purported verbatim quote. Conditional on actively working on positioning; his just-in-time reading approach is retained.

About the author

What the author has done, shown separately from who recommends the book.

April DunfordBook author

Author identity verified in the publisher record for this catalog addition.

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