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ConsumerRetailFounder Memoir

Pour Your Heart Into It

by Howard Schultz & Dori Jones Yang · 1997

Howard Schultz's account of Starbucks, brand building, culture, and the operating choices behind its growth.

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Howard Schultz · Starbucks operator

Dori Jones Yang · Co-author

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Howard SchultzStarbucks operator

Starbucks operator and author on scaling the company and returning as CEO.

Dori Jones YangCo-author

Co-author with Howard Schultz of Pour Your Heart Into It.

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