Testing Business Ideas

by David J. Bland and Alexander Osterwalder · 2019

A handbook of experiments for validating business ideas before scaling them.

Recommended by 1 person

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David J. Bland · Book author

Alexander Osterwalder · Book author

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Who recommends it

1 person has recommended Testing Business Ideas. Each entry links to the source.

Steve BlankEntrepreneur and customer-development author

Testing Business Ideas is the best summary of how to run Customer Discovery and Validation experiments in print.

Strongly recommended · Exact quote Source: Steve Blank

Evidence details

Books for Startups

Blank names Testing Business Ideas in the entrepreneurial management stack section.

The quote is taken word for word from the source.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Official source · Official startup reading list

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

About the author

What the author has done, shown separately from who recommends the book.

David J. BlandBook author

Author credited for a Steve Blank Books for Startups catalog title.

Alexander OsterwalderBook author

Author credited for a Steve Blank Books for Startups catalog title.

Testing Business Ideas

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