The Entrepreneurial Mindset

by Rita McGrath and Ian MacMillan · 2000

A framework for creating opportunity under uncertainty.

Recommended by 1 person

Why this author is included

Rita McGrath · Book author

Ian MacMillan · Book author

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Who recommends it

1 person has recommended The Entrepreneurial Mindset. Each entry links to the source.

Steve BlankEntrepreneur and customer-development author

Steve Blank says The Entrepreneurial Mindset articulates the idea that there are different types of startup opportunities.

Recommended · Wording not verified Source: Steve Blank

Evidence details

Books for Startups

Blank calls the strategy books classics but timeless and explains why this one matters to market-type thinking.

This text documents what the source says, but it is not verified as a word-for-word quote.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Official source · Official startup reading list

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

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What the author has done, shown separately from who recommends the book.

Rita McGrathBook author

Author credited for a Steve Blank Books for Startups catalog title.

Ian MacMillanBook author

Author credited for a Steve Blank Books for Startups catalog title.

The Entrepreneurial Mindset

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About the author

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