The Marketing Playbook

by John Zagula and Richard Tong · 2004

A tactical marketing strategy guide for choosing and executing market plays.

Recommended by 1 person

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John Zagula · Book author

Richard Tong · Book author

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Who recommends it

1 person has recommended The Marketing Playbook. Each entry links to the source.

Steve BlankEntrepreneur and customer-development author

Steve Blank says The Marketing Playbook gives marketers five strategy options.

Recommended · Wording not verified Source: Steve Blank

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Books for Startups

Blank names The Marketing Playbook in his Strategy Books for Startups section.

This text documents what the source says, but it is not verified as a word-for-word quote.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Official source · Official startup reading list

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

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John ZagulaBook author

Author credited for a Steve Blank Books for Startups catalog title.

Richard TongBook author

Author credited for a Steve Blank Books for Startups catalog title.

The Marketing Playbook

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