The One to One Future

by Don Peppers and Martha Rogers · 1993

A book on customer relationships, lifetime value, and individualized marketing.

Recommended by 1 person

Why this author is included

Don Peppers · Book author

Martha Rogers · Book author

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Who recommends it

1 person has recommended The One to One Future. Each entry links to the source.

Steve BlankEntrepreneur and customer-development author

Steve Blank says The One to One Future opened his eyes to customer lifecycle concepts.

Recommended · Wording not verified Source: Steve Blank

Evidence details

Books for Startups

Blank recommends the book for lifetime value, profitable customers, and get/keep/grow thinking.

This text documents what the source says, but it is not verified as a word-for-word quote.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Official source · Official startup reading list

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

About the author

What the author has done, shown separately from who recommends the book.

Don PeppersBook author

Author credited for a Steve Blank Books for Startups catalog title.

Martha RogersBook author

Author credited for a Steve Blank Books for Startups catalog title.

The One to One Future

Who recommends it

About the author

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