The Other Side of Innovation

by Vijay Govindarajan and Chris Trimble · 2010

A guide to executing innovation inside established organizations.

Recommended by 1 person

Why this author is included

Vijay Govindarajan · Book author

Chris Trimble · Book author

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Who recommends it

1 person has recommended The Other Side of Innovation. Each entry links to the source.

Steve BlankEntrepreneur and customer-development author

The other side of innovation is the closest recipe I've read for getting entrepreneurship right in large companies.

Recommended · Exact quote Source: Steve Blank

Evidence details

Books for Startups

Blank recommends the book for large-company innovation and repeats it in enterprise innovation reading.

The quote is taken word for word from the source.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Official source · Official startup reading list

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

About the author

What the author has done, shown separately from who recommends the book.

Vijay GovindarajanBook author

Author credited for a Steve Blank Books for Startups catalog title.

Chris TrimbleBook author

Author credited for a Steve Blank Books for Startups catalog title.

The Other Side of Innovation

Who recommends it

About the author

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