The Tipping Point

by Malcolm Gladwell · 2000

An account of how ideas, trends, and social behaviors can spread.

Recommended by 1 person

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Malcolm Gladwell · Book author

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1 person has recommended The Tipping Point. Each entry links to the source.

Steve BlankEntrepreneur and customer-development author

The Tipping Point has made me realize that marketing communications strategies for companies in New Markets often follow the Tipping Point.

Recommended · Exact quote Source: Steve Blank

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Books for Startups

Blank includes The Tipping Point in the Must Read Books section.

The quote is taken word for word from the source.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Official source · Official startup reading list

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

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Malcolm GladwellBook author

Author credited for a Steve Blank Books for Startups catalog title.

The Tipping Point

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