Total Customer Service

by William H. Davidow and Bro Uttal · 1989

A book about customer service as a competitive operating weapon.

Recommended by 1 person

Why this author is included

William H. Davidow · Book author

Bro Uttal · Book author

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Who recommends it

1 person has recommended Total Customer Service. Each entry links to the source.

Steve BlankEntrepreneur and customer-development author

Steve Blank includes Total Customer Service in his Strategy Books for Startups section.

Recommended · Wording not verified Source: Steve Blank

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Books for Startups

Blank lists Davidow and Uttal's book with Marketing High Technology.

This text documents what the source says, but it is not verified as a word-for-word quote.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Official source · Official startup reading list

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

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What the author has done, shown separately from who recommends the book.

William H. DavidowBook author

Author credited for a Steve Blank Books for Startups catalog title.

Bro UttalBook author

Author credited for a Steve Blank Books for Startups catalog title.

Total Customer Service

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