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Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg and Justin Mares · 2015

A guide to evaluating customer-acquisition channels and choosing approaches for a startup. The catalog uses the publisher-verified 2015 edition.

Why this author is included

Gabriel Weinberg · Book author

Justin Mares · Book author

Who recommends it

1 person has recommended Traction: How Any Startup Can Achieve Explosive Customer Growth. Each entry links to the source.

Walling selects Weinberg’s Traction when asked for books for early-stage business builders.

Recommended · Wording not verified Source: Conor McCarthy

Evidence details

Finding people who care with Rob Walling

He explicitly distinguishes this marketing book from Gino Wickman’s unrelated same-title book. The publisher verifies coauthor Justin Mares.

This text documents what the source says, but it is not verified as a word-for-word quote.

Conor McCarthy · undated · accessed 2026-10-01

Podcast · Original interview selection

Original host transcript at22:11-22:45 directly inspected. Undated source has access date only; no exact excerpt or preferred edition claim.

What the author has done, shown separately from who recommends the book.

Gabriel WeinbergBook author

Author identity verified in the publisher record for this catalog addition.

Justin MaresBook author

Author identity verified in the publisher record for this catalog addition.