Value Proposition Design

by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, and Alan Smith · 2014

A practical guide to designing and testing value propositions for customers.

Recommended by 1 person

Why this author is included

Alexander Osterwalder · Book author

Yves Pigneur · Book author

Gregory Bernarda · Book author

Alan Smith · Book author

AmazonAffiliate disclosure: We may earn a commission when you buy through some links. Recommendations are included because of the source, not because of the retailer. Details

Who recommends it

1 person has recommended Value Proposition Design. Each entry links to the source.

Steve BlankEntrepreneur and customer-development author

It's another must have for your bookshelf.

Strongly recommended · Exact quote Source: Steve Blank

Evidence details

Books for Startups

Blank presents Value Proposition Design as Osterwalder's follow-on book for getting product/market fit right.

The quote is taken word for word from the source.

Steve Blank · accessed 2026-06-21 · accessed 2026-06-21

Official source · Official startup reading list

Steve Blank's official Books for Startups page names these titles in startup reading sections and includes direct guidance such as must-have, must-read, essential reading, useful read, or listed book guidance.

About the author

What the author has done, shown separately from who recommends the book.

Alexander OsterwalderBook author

Author credited for a Steve Blank Books for Startups catalog title.

Yves PigneurBook author

Author credited for a Steve Blank Books for Startups catalog title.

Gregory BernardaBook author

Author credited for a Steve Blank Books for Startups catalog title.

Alan SmithBook author

Author credited for a Steve Blank Books for Startups catalog title.

Value Proposition Design

Who recommends it

About the author

Continue exploring