Why We Buy: The Science of Shopping
Jason Fried selects Why We Buy as a favorite book about shopping behavior.
Evidence details
Best Buy vs. The Apple StoreConservative summary of his own positive reading selection; no exact quotation asserted.
This text documents what the source says, but it is not verified as a word-for-word quote.
37signals / Signal v. Noise · 2016-12-07 · accessed 2026-10-01
Article · Own reading selection
Own bylined article positively identifies a favorite book; no edition or reading day inferred.